Privacy Policy

Who we are

Metasell MCHJ (“Metasell”) provides the Metasell platform (console.metasell.ai) to businesses: sales call analysis, a CRM with an inbox for customer messages, and AI tools for sales teams. This policy covers the metasell.ai website and the Metasell platform. A business that connects its accounts decides which of its data Metasell processes. Metasell processes that data on the business's behalf and only to provide the service to that business.

Data we process

• Account data of business users: name, email, phone number, role and settings.
• Data the business connects: CRM records, call recordings and transcripts, and conversations with customers.
• Requests from this website: the name and phone number you enter in the contact form, and campaign tags (UTM) from the page address.
• Technical data needed to run the service: sign-in and usage logs.

Data we receive from Facebook and Instagram

When a business connects its Instagram professional account or Facebook Page, Metasell receives the following through Meta's official API:

• Instagram Direct messages between the business and its customers: message text, attachments (for example photos), send time, and read or unsent status.
• The customer's name, username and Instagram identifier. We do not request profile photos.
• The ID and name of the connected Facebook Page, and the ID and username of the Instagram professional account.
• Facebook Lead Ads form submissions: the answers the person entered (for example name, phone number, email) and which form and ad the request came from.
• For the Facebook user who connects the accounts: name, ID and profile picture.
• Access tokens issued by Meta. We store them only in encrypted form.

How we use data from Meta

We use this data only to provide Metasell features to the business that connected the account:

• showing Instagram conversations in the business's CRM inbox;
• creating and updating contacts and leads from messages and Lead Ads forms, and creating follow-up tasks;
• letting the business's authorized employees reply to customers manually from Metasell, within the limits set by Meta;
• reports for the business, such as reply times and Lead Ads results;
• AI analysis for the business: when a deal is closed, its conversation history is analyzed with the help of our AI service provider to prepare a short summary of the deal for that business;
• sending lead status updates back to Meta to measure ad results, without customers' contact details.

What we do not do

• We do not sell data received from Meta and do not pass it to data brokers.
• We do not use data received from Meta for advertising or to build profiles of people.
• We do not use data received from Meta to train or fine-tune AI models.
• We do not send automatic AI replies to customers.
• We do not share one business's data with another business.

AI apps you connect (ChatGPT, Claude, Gemini)

A business user can connect Metasell to an AI app such as ChatGPT, Claude or Gemini. They sign in with their Metasell account, choose one business and approve read-only access. Then:

• The AI app can read only what that user can see in Metasell for the chosen business: calls and call analysis, CRM leads, contacts and tasks, manager performance, alerts and daily summaries. A sales manager's connection sees only their own data.
• The AI app cannot change anything in Metasell, and call transcripts are not shared with it.
• What the AI app reads is sent to that app's provider (OpenAI, Anthropic or Google) and is handled under the provider's own terms and privacy policy, which the user accepted when they started using the app.
• Metasell keeps a short record of each request (which tool, when, and whether it succeeded, without its content) for 90 days to secure and support the service. We do not receive or store the user's conversations with the AI app.
• Sign-in tokens are stored only as one-way hashes. The user can disconnect at any time in Metasell under Settings → Profile → Connected AI apps, and access stops on the next request.

Service providers

We use these providers to run the service. They process data only to provide their service to Metasell:

• Google: cloud hosting and AI services.
• Gapi (gapi.uz): speech recognition for call recordings.
• Meta Platforms: the source of Instagram and Lead Ads data.

We do not share data with other third parties, except services the business or its users connect themselves (for example its CRM, Telegram notifications or an AI app described above) and where the law requires it.

Security and isolation

• Each business's data is stored separately and is available only to that business.
• Employees of a business see data according to their role.
• Access tokens are stored encrypted, and data travels over secure HTTPS connections.

How long we keep data

• We keep data while the business uses Metasell, so it can work with its customer history.
• After a business disconnects Instagram or Lead Ads, no new data arrives. Data already received stays in the business's CRM until the business deletes it or asks us to delete it.

Your choices and data deletion

A business can disconnect Facebook and Instagram at any time and ask us to delete the data. If you messaged a business or filled in its form, contact that business; if you write to us, we will forward your request to that business. Step-by-step instructions are on the Data deletion page: metasell.ai/en/data-deletion.

Changes to this policy

We publish changes on this page and update the date at the top. We notify business customers about significant changes by email.

Contact

Questions about privacy and data: Metasell MCHJ · main@metasell.ai · +998 97 450 20 10 · metasell.ai